The Devotion Marketing Awards — Gold Devotion, Silver Devotion and Bronze Devotion — were introduced as a platform to recognise the great and improving efforts that Euroleague teams are making. Due to the great success and interest of more clubs in participating, Euroleague opened this initiative to the Eurocup teams as well last season. Two of the most important points evaluated this year were the improvements in and evolution of marketing plans as compared with other seasons.