Euroleague Basketball and its member clubs are proud to present One Team, a new corporate social responsibility (CSR) and marketing partnership program supported by Turkish Airlines that tipped off with a three-day workshop this week in Barcelona. This new and innovative initiative seeks to involve Turkish Airlines Euroleague and Eurocup teams in a long-term, integrated community program for the betterment of marginalized communities at their local level. Euroleague Basketball feels strongly the responsibility it has in society and seeks through the One Team initiative to evolve from past efforts and move a step further in developing a complete CSR program to achieve a real social impact in our communities.
The first eight One Team founding partners, who will be developing the program during the remainder of the 2011-12 season, are Alba Berlin, Anadolu Efes Istanbul, CSKA Moscow, EA7 Emporio Armani Milan, Maccabi Electra Tel Aviv, Olympiacos Piraeus, Real Madrid and Unicaja from Malaga. The program seeks in time to incorporate all 24 Turkish Airlines Euroleague clubs and more Eurocup clubs over the next three seasons.
Each participating club will develop a specific project tailored to its own local needs. These projects would seek to have a real and dramatically positive impact on marginalized groups in society. Projects could include working with substance abuse, gender inequality, physical or intellectual disabilities and community cohesion. Members will receive training following the "Coaching for Hope" curriculum, an innovative program that uses sport to reach out and have a positive impact in society. After the training, each club will implement the program in its community, following a regular working agenda with each selected group and developing several activities on a yearly basis.
The program objectives will not be based on numbers, but on the social impact achieved by working together towards a common goal involving clubs and competition in a 360º scenario, from players as voices for the projects, to clubs establishing solid, long-term programs and fan engagement.
This program is fully supported and is able to come to life thanks to the commitment of Euroleague title sponsor Turkish Airlines, who will bring the economic support for the program's development and implementation. Turkish Airlines identified the values and the need to create the right platforms for the most needy areas in society, and has fully integrated itself behind this program.
"One Team provides a unique and valuable channel for our fans, clubs, communities and partners to build a program that not only changes lives, but also harnesses the enormous power of basketball beyond the court," said Mr. Jordi Bertomeu, President & CEO of Euroleague Basketball. "For our commercial partners, One Team is an opportunity to associate in a unique way with the communities that make up the very fabric of our sport. It provides, in times which demand it, an opportunity for corporate partners — existing and new – to align their own social responsibility values with a trusted program that delivers integrity and life-changing results."
"Two years ago we signed a title sponsorship agreement with Euroleague Basketball, believing that this competition was able to promote values such as leadership, team spirit and dynamism while benefiting the broader community," said Turkish Airlines CEO, Mr. Temel Kotil, Ph. D. "Today, supporting the One Team program, we once again feel that this agreement continues to build upon that foundation. Euroleague Basketball and Turkish Airlines are jointly committed to improving people's lives by being able to bring these values to life. With the help of the clubs, Euroleague Basketball and Turkish Airlines will be working to make this happen."
Comments from inaugural One Team workshop participants:
Jose Carlos Gaspar, Unicaja: "One Team is important because if we are powerful ourselves alone, altogether we can be much more important. I can only say congratulations for the One Team project."
Justus Strauven, Alba Berlin: "We're very happy to be part of the One Team program of Euroleague Basketball. It is a great idea to join forces and have the big clubs in Europe come together to create something good in the society and great to participate in. We're looking forward to being part of the program's progress and development."
Jorge Franco, Real Madrid: "Madrid is a multicultural city and I think that collaborative work like what we'll do with One Team will be very helpful for our community."
Roee Barak, Maccabi Electra Tel Aviv: "We're happy to be part of One Team and for having the chance to carry this project forward together."
Denis Kozlovtsev, CSKA Moscow: "This project can make our activities even better, to help identify needs and goals to improve our society."
Kimon Saccapoulos, Olympiacos Piraeus: "We want to focus on something specific, and this is a good opportunity to develop a specific program from now on."
Paolo Monguzzi, EA7 Emporio Armani Milan: "Collaboration, competition and respect for law is our focus, and One Team will help us with all of them."