The two-day workshop is helping clubs across the continent prepare to implement their social responsibility programs over the coming campaign, which will be the very first time that all of the participating teams in both the Turkish Airlines EuroLeague and the 7DAYS EuroCup will run their own One Team initiatives.

This week's activities are the first of several events which will take place in Belgrade over the next few months, and one of the workshop's highlights will see the presentation of the inaugural Best One Team Program Award on Friday night.

Jordi Bertomeu, Euroleague Basketball President and CEO, underlined the central role that One Team plays in the competition's strategy. "Basketball is bigger than just the action that takes place on the court, and we have seen over the last five years how our clubs and players can make a significant impact in their communities," Mr. Bertomeu said. "That work will continue throughout next season, and we are particularly determined to give the people of Belgrade a Final Four to remember with the help of One Team."

The workshop includes sessions led by club-based One Team coaches Artemis Panagi from Panathinaikos Superfoods Athens and Ozan Havuzulu from Anadolu Efes Istanbul, who outlined practical examples of how basketball can be used to teach life lessons.

Other clubs playing an active role in the execution of the workshop's schedule are ALBA Berlin, Cedevita Zagreb, CSKA Moscow, Maccabi FOX Tel Aviv, Olympiacos Piraeus and Valencia Basket.

There is also a varied roster of specially invited speakers, contributors and facilitators, including Daniel Linekar and Alex Bassan from The Change Foundation, Temidayo Okewale and Dzaflo Larkai from Who's Got Game, and Radha Balani and Rowena O'Neill from thinkBeyond.

The workshop also is receiving valuable contributions from Belgrade's own EuroLeague club, Crvena Zvezda; local sponsors IDEA and Crowne Plaza; One Team's proud partner, Special Olympics; and the project's founding patron since 2012, Turkish Airlines.

Another important message is support for the #BeActive campaign of the European Week of Sport, which will promote participation in sport and physical activity across Europe during its week of action at the end of September.

Abigail Martin, Head of Euroleague Basketball's CSR & Development Projects, believes the workshop is the best way to prepare for the new season. "One Team will be bigger and better in the next few months, with the 40 clubs from the EuroLeague and EuroCup all running local programs for the very first times," Ms. Martin said. "One Team has already achieved so much and has even bigger ambitions for the future, and this week in Belgrade is a vital chance to get everyone together and share ideas about exactly where One Team is heading."